In 2017 Dr. Shaw cofounded the memory science and artificial intelligence start-up Spot. Spot helps employees to report workplace harassment and discrimination, empowering organizations to build a more inclusive and respectful work environment.
In 2016 she published her bestselling book "The Memory Illusion", which has appeared in 18 languages. Her next book, due to appear in September 2018 in German and in early 2019 in English, is entitled "Making Evil: The Science Behind Humanity's Dark Side". She is also a regular contributor to Scientific American.
Besides her research, she is regular keynote speaker on the topic of memory hacking. Dr Shaw also consults as an expert on legal cases, particularly cases involving historical allegations.
Her work is often featured on TV, radio, in print, and online.