In 2017 Dr. Shaw cofounded the memory science and artificial intelligence start-up Spot. Spot helps employees report workplace harassment and discrimination, and empowers organizations to build a more inclusive and respectful work environment.
In 2016 she published her bestselling debut book "The Memory Illusion", which has appeared in 20 languages. Her second book, due to appear in February 2019 in English, is entitled "Making Evil: The Science Behind Humanity's Dark Side". It was released in late 2018 in German, where it became a Spiegel bestseller. She is also a regular contributor to Scientific American.
Besides her research, she is regular keynote speaker on the topics of memory hacking, tackling workplace harassment, and artificial intelligence. Dr Shaw also consults as an expert on legal cases, particularly cases involving historical allegations.
Her work is often featured on TV, radio, in print, and online.